Hi! I'm Itiah, a

UX/UI Designer

creating delightful user experiences that are mutually beneficial for businesses.

Work I've done

What I do

I apply human-centred design processes and methodologies to conduct, synthesise, document & present insights from extensive customer research. I collaboratively ideate, strategise, prioritise & validate a technically feasible offering that benefits the customer & accomplishes business goals. I create wireframes to low-high fidelity interactive & responsive website & mobile app prototypes.

Why I do it

I transitioned to user experience research & design to apply my natural inclinations- removing roadblocks, identifying & solving problems, synthesising information quickly, being curious and interacting with people- to discovering & projecting users’ voices, ultimately producing growth.

How I do it

01
Plan

I start every project with a roadmap so everyone is aligned on expectations and targeted milestones, even if the plan needs to evolve throughout the life of the project.

02
Explore

I ask questions to clarify what the client wants to achieve & their requirements to develop a scope of work, what would enhance the experience for users, and understand technical constraints. I conduct, synthesise, document & present insights from qualitative & quantitative customer research. 

03
Ideate

I evaluate what may already exist in the organisation & market to see if prior solutions can apply or be evolved to fit the current problem. Then I go to the drawing board to draft ideas. I identify, prioritise & validate opportunities for enhancing existing & creating new designs.

04
Iterative Design

I create wireframes to low-high fidelity interactive & responsive prototypes. I wire-frame in a digital format early in the design process so that I can iterate elements quickly and add basic interactions to prepare for testing.

05
Iterative Design & Test

I test initial iterations with users, developers and QA testers as early as possible, and use their feedback to iterate versions of the proposed solution.

06
Ship & Measure

I prepare final assets to tell the story of the research & design process, findings, annotate designs, resolutions and next steps. I work with developers & testers through shipping, and the product team for measuring performance. I reflect on what I learned, what went well and what could have been improved.

Why I stand out

I quickly collect & synthesise information, creating clarity, consensus & structure in complex situations to drive towards delivery.

Confident yet charismatic, I rapidly build rapport to empathise, keep people energised & on task. Due to my proactive, organised & collaborative nature, I thrive working with others and autonomously.

Having lived in 3 countries and visited 56+ over 6 continents, I adapt quickly to new environments and bring a worldly perspective of various cultures to apply to design.  

Where I've been

I have 11 previous years of transferrable project and design management experience as a contractor & client representative in the public & private sectors. I’ve repeatedly influenced & collaborated with stakeholders to deliver multi-million dollar construction projects within time & budget to satisfied clients & customers. I have experience working in remote teams, startups, large commercial organisations, and have led my own businesses. I understand how people interact with physical and spaces.

Where I'm going

I am always excited to work with creative people and clients striving to improve their offerings for the benefit of their consumer’s and employee’s experience.

Technical Skills

Design Competencies

UX Research
Workshop Facilitation
Wireframing
Prototyping
User Testing
Engineer Collaboration

Design Tools

Sketch
Figma
InVision
Axure
AdobeXD
Marvel

Comms, Planning & Documentation

Confluence/Jira/Favro
Slack/Teams
Video Conferencing
Trello/Airtable/Asana
Miro/Mural
Google & Microsoft Suites

Web

WordPress/Sitecore/SharePoint
Shopify/WooCommerce
HTML/CSS knowledge

Surveys & Interviews

Google Forms
Typeform/SurveyMonkey
Dovetail

Design Processes

Agile
Lean
Waterfall