I start every project with a roadmap so everyone is aligned on expectations and targeted milestones, even if the plan needs to evolve throughout the life of the project.

I ask questions to clarify what the client wants to achieve & their requirements to develop a scope of work, and what would enhance the experience for users. I conduct, synthesise, document & present insights from qualitative & quantitative customer research. 

I evaluate what may already exist in the organisation and in the market to see if prior solutions can apply or be evolved to fit the current problem. Then I go to the drawing board to draft ideas. I identify, prioritise & validate opportunities for enhancing existing & creating new designs.

I create wireframes to low-high fidelity interactive & responsive prototypes. I wire-frame in a digital format early in the design process so that I can iterate elements quickly and add basic interactions to prepare for testing.

I measure and test initial iterations with users as early as possible, and use their feedback to iterate versions of the proposed solution.

I prepare final assets to tell the story of the research & design process, findings, resolutions and next steps. Then I reflect on what I learned, what went well and what could have been improved.